Finding my words…
I’ve spent the past 10+ years designing with agencies, startups & full-grown tech giants.
Born in a French, American, Italian & Spanish family I pursued humanities before graduating from HETIC.
In 2015, I joined Withings↗ as an IC after some time in advertising (FCINQ, M&C Saatchi, Uzik) where I worked for brands such as Warner Bros, MINI, Paco Rabanne and Havana Club.
I was soon tasked with scaling the design team from 1 to 8, with designers distributed across multiple countries. Some of the selected work below is co-executed with that talented group during my tenure.
I now manage the product design organization branching app, services and hardware-embedded UI design with UX Research & Writing as well as empowering marketing and content teams with editorial design.
After 6PM, I'm learning modular synth
and Sicilian cuisine. The former needs a bit of work but I cook an ottima Norma!
A Simpler Navigation
For a new value prop.
Sep 2023 – Recognizing the semantic confusion in our former 5-tab navigation (what's the difference between timeline & dashboard? Where can I measure my progress?), we’ve streamlined it to just 3 tabs, each assigned a clear and concise role, labelled by an action verb.
The Measure tab is a home for all the measurements taken with our devices.
The Achieve tab is where you set up goals and join programs or browse the on-demand content library to reach them.
This strategic shift empowers users to take actions that improve their health, making navigation more purposeful while spotlighting the value of our paid subscription.
Warming up clinical health with Art.
Sep 2023 – Withings significantly ramped up its editorial efforts in 2023 as part of a global rebrand. An opportunity for design to step in and take over art direction responsibilities.
I led a group of artists in designing our next illustration & iconography styles, ensuring readability & inclusivity were first principles.
All art commissioned by Éloïse Rulquin, Sacha Grellard, Lucien Bordes.
Re-Engaging Users for better health Through the Notification Stack
Sep 2023 – I was the sole designer for this project,
integrated into our Engagement squad.
We redesigned the notification stack through which users enter our app.
This led to increased CRM reach, better visibility of health alerts & correlations along with cross-sell opportunities for Black Friday & Winter holidays.
Researching & Launching
new sources of revenue:
Withings+
2022 to 2024 – Withings’ revenue is historically rooted in hardware connected to a smartphone through a companion app. My team & I leveraged the latter asset by researching, designing and launching subscription service Withings+ as a paid add-on to the base app UX.
Withings+ gives users deeper measurement analysis along with personalized guidance. Our research was key in defining product/market fit and a V1 feature set.
Later on, my research informed the final design of Cardio Check-Up, launched in 2024 as part of Withings’ efforts to improve the sharing experience with health professionals.
Evolving past Being "Just a Dataviz app"
Sep 2022 – Withings releases new innovative biomarkers every year and tests more internally.
We needed a system that wouldn’t require us to design graphs from scratch every time. Data visualization needed to be cheap and taken for granted by Withings so we could focus on other business cases.
Roshan Zavery laid the foundations of “Remedy Dataviz”, our charts library. He created the visuals featured here. The depth & quality of this work is remarkable, read more on his personal website↗.
The whole team and I contributed to it as our hardware tracked new biomarkers. We cut by 3 design and development time while improving consistency.
Designing for Empowerment
over Panic
Jan 2021 – With ever-improving sensors, Withings increased its chances of one day being the bearer of bad news.
You have AFib. You're apneic. Your fat mass puts you at risk for chronic conditions.
I worked with a licensed clinical psychologist to define UX Writing principles on how to announce important health changes in an empowering voice, limiting panic reactions.
These principles were adopted by all designers & writers across the org.
Helping Everyone take care of their health
2020 onwards – We've always designed for very diverse personas. From the thirty-something runner in spandex sporting a connected watch to the old hippie rocking a blood pressure monitor with diabetes.
We've made principles out of inclusivity & accessibility and are actively fixing any debt.
Our former activity icons represented standing athletes. I redesigned them with a focus on the object rather than the person to make sure all mobility options feel represented.
I also pushed for adding new activities like Wheelchair Push, Seated Cardio/Strength, Walk with a walker, Walk with a cane and Standing frame.
Sabrina Nedjah↗ designed gender inclusive account creation flows. While we couldn't make algorithms built on binary medical standards leap forward just yet, we at least explain what happens with your data.
Roshan Zavery↗ designed a body model picker that doesn't assume your presentation for the Segmental Body Composition experience of our high-end scale.
Human KPIs & Other Stories
of Creating a UX Research Culture
2019 – The design team & I always champion the many ways in which design can correlate growth with customer health goals.
Withings is an engineer-founded and hardware-driven company. Engineers and designers being fact-based, there is little room for BS in our product development process. This was a great breeding ground for the team I lead.
Most Withingers were already using quantitative ways of measuring their decisions and very much aware of the dangers of intuition.
We set on a course to complete that quantitative mindset with qualitative research key to a strong design process.
I dug my hands in code and co-built Human KPIs with the data analysis team to measure the impact of future feature launches on aggregated health outcomes.
In 2021 I hired UX Researcher Lise Carrillo↗ to further pursue this initiative.
Read this Medium article↗ for more examples.
Continuity & Context-awareness, spanning App and hardware.
2018 onwards – Part of my team’s scope is to design hardware-embedded user interfaces.
As an IC, I did hands-on work for the Withings Pulse HR activity tracker. The OS is entirely homemade. Here are some of the faces I explored. Collaborating with the embedded software team meant testing on hardware prototype rigs connected to our MacBooks.
Later on I used this experience to lead other designers in the design of the ScanWatch Gen1, BodyComp, BodyScan and BeamO embedded UIs.
Connecting Patients with Doctors and Building new businesses
2017 to 2021 – As an IC I helped Withings kickstart a new business targeting health professionals with my knowledge of consumer product design.
This remote patient monitoring solution guarantees care teams optimal patient adherence to products they already love.
From 2021 onwards, I hired Marine Royet↗ to lead the design of our clinical & B2B solutions.
"Withings RPM" is now used by hundreds of health professionals, thousands of patients and generating a new recurring source of revenue for the company.